Once A Princess, a movie based from PHR Book written by Angel Bautista
Article by Ricky Lo
Did you know that another Star Cinema movie, Once A Princess (starring Enchong Dee and Erich Gonzales), was also based on a book published by Precious Pages Corporation (PPC)?
PPC started in 1992 when most businesses were closing down due to the crippling energy crisis. At that time, Tagalog romance pocketbooks were gaining popularity among Filipino romantics, especially women. Segundo D. Matias Jr. and Richard Reynante, two creative think tanks from advertising, film and television, knew very well the Filipino taste in entertainment, so they decided to pool their resources and came up with the romance novel book imprint Precious Hearts Romances (PHR).
Starting with one book every month, PHR became an instant hit, and in such a short time the company came up with several other romance novel book imprints.
The company flourished. Within the next five years since its birth, the PPC was able to pool its own stable of romance novelists, acquire printing machines, employ a core staff of mostly production workers and rent a venue for both its business offices and production requirements. Book releases reached a high of 25 titles per month, with its banner book imprint PHR becoming the bestselling Tagalog pocketbook in the country, and created household names of PPC romance writers Martha Cecilia, Rose Tan, Amanda, Maureen Apilado, Cora Clemente, among others.
In time, foreign distributors started seeking our the company for the distribution of its pocketbooks abroad, in particular Hong Kong, Taiwan, Singapore, some parts of the US, the Middle East and Europe. Likewise, the company started its series of book launchings (Manila, Cebu, Davao, Hong Kong), began participating in book fairs and exhibits both on the local front and abroad, embarked on a program of promotional campaigns by way of giving away prizes and house-and-lot packages to lucky readers,a nd held its first annual PPC summer romance writing workshop.
Watch for more movies based on PPC books.